I have a small bakeshop that I operate out of my home; it will be 2 years this month that I've been at it. I sell very well at the Farmers' Markets, but then comes the winter, and although I have had it in stores, it becomes more of a hit-or-miss affair, and my income drops significantly. I also have the issue of packaging; a few of my breads aren't easily packaged in anything other than what I use at the market. I had thought about starting a bread club for over the winter: from my standpoint, I'd have guaranteed income and be able to offer over the winter months all of my breads, not just certain ones. From my customers' standpoint, it would be guaranteed bread, and also, all the varieties would still be available (though not only at once, of course). My thought was that you could decide one of two or three tiers in the club, dependent on your needs, and pick from a variety of 4 or 5 breads, so if you can't eat nuts, you're not stuck with Cranberry Walnut, or if you don't eat white bread, you don't get the White Country Boule. I'd also try to offer incentives to being in the club, though I'm not sure yet what they would be. This club would be in addition to the grocery store that my bread is also available in, since I think the grocery store also fills a need. What are your thoughts on this idea? How did you make yours work? Any pitfalls I need to watch out for?
By the way, I had tried to mail this to you on your website, but there was a problem with the server.