Question about a bread I ate this weekend

I was at a Farmers Market this past weekend, and purchased a loaf of "Sunflower Bread".  I had the pleasure of discovering this bread last year at the same place, so when I had to chance to return and get another loaf, I did.  The bread was insanely good; warm just out of the oven, a bit sweet, very soft, and full of tasty sunflower seed morsels. 

I have been trying to find a recipe that would produce a similar loaf.  Most of the pictures show breads with a tight crumb, and a texture that just is not right for this bread.  But tonight I found this picture and I swear it looks exactly like the bread that I bought.  So I am curious....what makes a bread look like this?  I am referring to the "loose" crumb, the very soft texture.  You can see what I am talking about by checking out this link.

http://www.thefreshloaf.com/user/reset/29306/1387338890/y_o8AHF8-kIxowssKDcpxhJsIujsVmN_o39BXXMxkTE

I would love to be able to make a bread similar to what I ate...it was so incredibly good.  I think it's my favorite bread EVER.  And that is saying something! :-)