The Fresh Loaf

News & Information for Amateur Bakers and Artisan Bread Enthusiasts

Just Finished Work

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martin's picture
martin

Just Finished Work

Its 10:26 AM and I have just finished Baking. I started at 04:30. Shortly my wife and I will be off to deliver our bread to an Organic Shop we bake for.

Three years ago we started baking in a small shop. We had the idea of baking healthy wholegrain bread. Boy were we wrong. Mostly we just got complaints about how hard the bread was. I have to say that in Malaysia bread is very very very soft and fluffy. However there is a tremendous rise in Diabetes, High Blood Pressure, Obesity etc that we thought the Whole Grain approach was a good one.

Despite poor sales we persisted, augmenting our income with wedding and birthday cakes.

Last year, around Christmas time, I entered an Organic Shop, can't remember why. A young lady, one of the sales assistants came up to me and pulled my beard and called me Father Christmas. Outside the store there were several Chinese men running around with red coats and false beards rumbling HO HO HO. I was the real thing.

After this rather wonderful greeting we started talking about the products in the store and my wife and I told her we were bakers. "Why don't you sell here she exclaimed!" Well to cut it short we sent over some samples, they loved it and now we supply four days a week. Nearly everything gets sold.

There was nothing wrong with our bread, we were just selling it in the wrong place.