iPad owners and Bread Baking
Hi everyone. I am Dan Wellesley. I am a marketing rep for a new series of video cookbooks called The Informed Chef.
Our most recent release, Bread Baking the Artisan Way, is adapted from Michael Kalanty's award-winning How To Bake Bread. I read some threads on this site about the book when it first came out last year. It just was released in a second printing and is now used in several culinary schools. The Art Institute culinary schools use it.
Anyway, Bread Baking the Artisan Way (BBAW) includes 25 of ChefMike's formulas plus almost 5 hours of HD video instruction. There are 90 video clips on developming dough, shaping lots of different breads, and working a variety of basic yeast doughs by hand, directly on the bench, and with artisan techniques.
BBAW sells in the iTunes store for $9.95 and right now can be downloaded onto Mac desktops and iPads.
I'm looking for some cool ideas on how to get advertise the new Bread APP using social media, blogs, and the like. Any suggestions would be very much appreciated.