What if the label says organic but...
What if the label says organic but the bakery you know and trust couldn’t source
any organic flour that week? Do you have an expectation of being informed before
you purchase a loaf? If you knew, would you wait a few days until they could buy
organic flour? Since the flour that week costs the bakery less, would you expect
to pay less?
As a customer I expect any bread I purchase will have a correct label on the
wrapper. If that wrapper says organic flour then I expect an organic product.
Especially if I’m seeking that specific product and paying an extra few dollars.
As a former bakery business owner, however, I understand the disruption in
business if signs must be posted and customers are upset. And what do we use
instead of all those pre-printed bags claiming organic ingredients?
I ask this question because my students have worked in established organic
bakeries and have seen this happen. We talk about ethics and mission statements,
since these students are looking for guidance in starting their own businesses.
I have offered suggestions based on the size of the business: small bakeries
post signs while larger wholesale bakeries add a disclaimer to their bags with a
phone number or email address for further info.
I’m curious about your opinion to this very touchy question.