As an active sourdough bread hobbiest, and one who believes that the best bread one can ever eat is one made with his or her own hands, I have been watching the fast and steady rise of sourdough's internet popularity with somewhat mixed feelings. I fear that it is only a short time until this this wonderful home past-time becomes cheapened by commercialization. How much money can be stuffed into the pockets of the growing mob of culinary geniuses that continue to market book after book detailing ever more infintisimal minutia concerning a subject that everybodies great great great grandma used to do probably much better and without the fuss or fanfare. How far away are we from seeing ronco sourdough-matic machines on everybody's kitchen counter? How long until brightly labeled jars of geneticly engineered sourdough crystals with DNA that can withstand the process of dehydration, granulation, animate existance deprivation and eventual instantaneous reconstitution pop up in an infomercial starring the Sham-Wow guy???