The Fresh Loaf

News & Information for Amateur Bakers and Artisan Bread Enthusiasts

The recent popularity of Bread-edit added

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ehanner's picture

The recent popularity of Bread-edit added

As most of us old timers here have noticed, the traffic at The Fresh Loaf has been humming along for the last 6 Months in particular. I have speculated that the economy being on its hinder was the main reason along with the growing popularity of artisan bread in itself. I found a story in a professional food magazine I get that may explain the activity. Also if any of you are thinking about what you could do to make some extra cash for the church or your wallet, there are some interesting ideas here. Click the top link about spreads. Hope you enjoy the story. Sorry I couldn't make the link work. I'll paste the copy below.


Bread, sweet spreads among 'recession-proof' foods

(, April 08, 2009)
by Bakingbusiness Staff

CHICAGO - Bread and sweet spreads are among food categories that have improved during the current economic recession, according to Mintel International.

"Over the past year, we've seen people trying to save money on food by either dining out less, cutting supermarket bills or both," said Bill Patterson, senior analyst with Mintel. "More people cook at home now, but they still want healthy, convenient, tasty food and drink for their dollar. As consumers spend less and stay in more, certain food markets are benefiting. These recession-proof, or rather recession-fueled, industries are destined to do well throughout the economic downturn, but it will be interesting to track their sales after the nation recovers."

The bread category originally was predicted to grow 2.1% in 2008, but the latest figures show the bread market has grown 7%, and Mintel now is predicting higher growth for bread through 2013.

Sweet spreads are being driven by peanut butter sales for a projected 26% increase from 2008-13, up from an original prediction of 12%. This is all due to the recession-friendly strength of brown-bag lunches and the classic peanut butter and jelly sandwich.

Frozen meals are convenient and available in family-sized servings, and Mintel expects a total sales increase of 4.5% in 2008, up from an original projection of a 0.3% decline during the year.

Side dishes such as macaroni and cheese are doing well with growth of more than 5% in 2008. This is up from an original growth prediction of 2.3%.

In addition, more coffee is being brewed at home, leading to retail coffee market growth of 6% in 2008, up from Mintel's original prediction of 2.4%. Consumers are less willing to pay $4 for a cup of coffee at food service, but less expensive coffee drinks from Dunkin' Donuts and McDonald's will compete with at-home coffee sales.

Mr. Patterson said recession-proof foods are often simple or comfort foods, may be purchased at a general supermarket for a low price and may be prepared and enjoyed easily.


LindyD's picture

Eric, when I click the link, I'm taken to G-mail.  I tried it using Firefox and Chrome with the same results.

It sounds like a great article.  BTW, is there  place on TFL which shows the total number of subscribers?

Floydm's picture

Yeah, that link is a Gmail link and doesn't work.

The most recent user ID is 14934, so we've had that many people join.  Probably 1,000+ of those were spammers, but still... it is an impressive number of people.


LindyD's picture

That's quite a number, but given the quality of the site, not surprising.

Thank you for providing it.  I think we should have an annual Accolades to Floyd Day here and all bake a loaf in his honor (and one for Dstroy, too).

suave's picture

But I think it is just a fad.  Atkins rebound.