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Submitted by ApplePie on October 17, 2009 - 3:52pm My visit to Central MillingI'm a compulsive baker. When I'm in a grocery store, sometimes I walk down the baking ingredients aisle, even if I don't need anything, just to look. Pulling a freshly baked apple pie or loaf of bread from the oven, with its aroma wafting through the house with the promise of deliciousness to come, is one of the most enjoyable experiences in life, in my opinion. I'm also an engineer who needs to understand how things work. Baking fascinates me. The transformation of simple ingredients - flour, water, yeast and salt - into a living piece of dough, and then nourishing loaf of bread that feeds the soul as well as the body is the fascinating intersection of science, the senses, and the spiritual. Lest anyone think I'm an expert baker, let me assure you I've had plenty of duds: gloppy underdone pies, bricks for bread, sourdough cinnamon rolls that were so sour they made my mouth pucker - and not in a good way. So I'm here, and you're probably reading this, because I want to understand and apply the secrets of good baking, one of which is quality ingredients. Now you can make a decent loaf a bread from store bought flour; I've used King Arthur and Gold Medal Better for Bread in the past. But in an effort to bake healthier breads, I wanted to find a full-flavored whole wheat flour that wasn't bitter. That's challenging since whole wheat flour is more perishable due to the oil in the germ. References from the Fresh Loaf and from Artisan I and Artisan II classes at SFBI point to Central Milling, who produces Whole Foods' 365 Organic Unbleached All Purpose flour. They also sell unbleached white flour at Costco, under the Central Milling label. I contacted Nicky Giusto at Central Milling to ask about ordering whole wheat flour directly from the Utah mill. To my surprise, he said I could swing by Petaluma (in the SF bay area) and buy directly from their warehouse! I met Nicky yesterday just after he returned from delivering some flour to the Culinary Institute of America in Napa.
Nicky, 4th generation in the flour/baking business, set up and is running this west coast warehouse, which has been in existence for less than a year. Nicky was very helpful, freely sharing information about the different flours and which ones to use for what you want to bake. We talked about the business, the wheat market, and the quality of their flour, starting from the seeds they supply to the farmers. Although the Petaluma warehouse doesn't stock every type of Central Milling flour, they still have quite a selection. This picture shows a depleted supply, deliveries having been made throughout the week.
It was good to hear how Central Milling keeps a close connection to the farmers who grow the grain. In fact, the photo in the Central Milling logo is of Farmer Brown, the great great grandfather of the Washington farmer who now grows grain for their Organic Whole Wheat Acme Hi-Pro Fine flour.
And they do sell a lot of flour to Acme:
I ended up w/ 2 50lb bags of flour plus a little extra:
In the future, I'll probably be coordinating with others to split 50 lb bags of flour. If you are interested in buying flour from the Petaluma warehouse, contact Nicky via phone - his number is shown at the top of the Central Milling products webpage - to arrange your visit. Although they aren't set up to sell to a high volume of people, Nicky is quite happy to sell to enthusiasts on an occasional basis. Just be prepared to take your flour in 50 lb increments. If there's a bag already opened, he is willing to sell a smaller quantity. Working on the website is on Nicky's To Do list. I have no affiliation with Central Milling - just an enthusiast looking for quality flour. -Alison
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Thanks, Alison!
Great information and nice photos!
David
great post! That
great post! That wall-of-flour photo almost looks like art! :)
Great post. My sister lives
Great post.
My sister lives in Petaluma. The next time I'm down there I should check it out. Do you think I could carry a 50lb. bag of flour on the flight back and count it as my "personal item"?
Flour as a personal item on a flight.
I see two ways this would work: You could get a serious mountaineering pack and carry the flour sack in that. I don't know about fitting it into the overhead compartment.
Alternatively, you could turn the flour into bread and carry that. In general, airlines are fairly permissive regarding carrying food on board. I often carry a large tote bag full of breads when going to visit family.
You might have difficulty convincing the airline personnel 100 loaves of bread was your in-flight snack. Hmmmm ... Maybe if you tell them about your increased caloric requirments due to your tapeworm being hyperthyroid and all.
David
lol
I've gotten used to Facebook and keep looking for the "like" button for this comment haha
LOL
I swear....yall just crack me up!! Lonnie keeps looking over at me to see what I am laughing at!!! Now....correct me if I'm wrong...but even buying this flour at Costco, it only comes in 50 pound bags? I bake ALOT and have just opened my 2nd 10lb pound bag this week.....but that is ALOT of flour to store!! Anyway, if it is the best, then I am game to try it!!
I too am used to Facebook and would LOVE to click the "Like" button for these comments!!!
Jannrn
If you buy Central Milling
If you buy Central Milling flour from their Petaluma warehouse, you will get a 50 lb bag *unless* the flour you want is available in an already opened bag. In that case, they will be able to scale out a smaller amount of flour for you.
The Central Milling flour from Costco comes in two 10 lb bags wrapped together in plastic (check for the Central Milling logo - it isn't rebranded). Although it feels like alot if you're used to buying 5 lb bags at least there's only one 10 lb bag open at a time. The Costco flour is the same type of flour as the Whole Foods 365 organic unbleached all purpose. It isn't the same as their Artisan Craft flour.
I don't think there's enough flour left to give to you right now (sorry :-( ), but since there are a bunch of us interested, perhaps we can coordinate so the next time someone goes to the warehouse, he/she can notify the rest.
-Alison
Price?
Hi Alison,
I am curious to know how much did you paid for the 50lb bag of Artisan Craft white flour?
It was free!
Because the bag had gotten ripped (and was taped up) Nicky gave the bag to me for free. He wouldn't be able to sell it. Check your Fresh Loaf email for a bit more info about prices.
-Alison