I have discovered why my breads were bland - I WASN'T BAKING THEM! That sounds silly, but I am a newbie and my understanding was - put it in the hot oven, bake for X minutes and then take out. WRONG NEWBIE BREATH! (LOL! I miss Johnny Carson.)
The idea I was missing was that I am baking a cake - that requires two parts:
bake at required temperature for the crust to form, and
bake at second required temperature FOR THE INSIDE OF THE BREAD!
So now my breads have turned out better tasting - not astounding amazing phenomenal - as when a professional does it - but better.
My old bread site, joesbread.com, is now down. I tried making bread and failed to get any real flavor into the loaf. I restarted making bread and am now trying to capture that amazing flavor which escaped me on my first try. Perhaps this will be the time and I can start astounding people with wonderful tasting bread.