The Fresh Loaf

A Community of Amateur Bakers and Artisan Bread Enthusiasts.

Hmm, that smells good

February 8, 2014 - 6:06pm

gary.turner

Hmm, that smells good

Quote:

Ever wonder why supermarkets have bakeries close to the store entrance? Not only does the fragrance of just-baked bread signal freshness and comfort, but store managers know that when you smell bread you get hungry. Some supermarkets don’t even bother with actual bakeries. Rather, they pump the scent of (artificial) fresh-baked-bread through the ceiling vents.

I found the article interesting from a branding perspective, but the final paragraph was the killer app.

See http://www.farnamstreetblog.com/2010/06/whats-the-most-recognizable-scent-in-the-world/

cheers,

gary