Ok, I have seen this a couple time while researching Italian bread.  I think its called turtle bread for the design.  I just cant figure out how they go the cuts in the dough ball.   No way it was done by hand.    If it was flat I guess you could press a mold but its ball shaped.  Any idea?

http://www.masterfile.com/stock-photography/image/659-06307822/Italian-bread-rolls-in-a-bakery [1]