Coffee with Jeff and Zoë
Jeff Hertzberg and Zoë François, the authors of Artisan Bread in Five Minutes a Day , swung through Portland a couple of weeks ago to promote their newest book, Artisan Pizza and Flatbread in Five Minutes a Day . I was able to catch a few minutes of their time to chat about the new book.
As the title suggests, Artisan Pizza and Flatbread in Five Minutes a Day  is similar to their previous books in that it centers around a high-hydration no-knead master recipe that takes only a few minutes to assemble. Many variations of this dough are introduced, as are the appropriate sauces to accompany everything from your classic Margarita pizza to a Brussel Sprout, Pancetta, and Pecorina pizza. Pitas, Chapati, and Turkish flatbreads are covered as well, as are gluten-free and whole wheat pizza doughs.
Jeff and Zoë told me there are now just shy of half a million of their books in circulation and that they personally respond to around twenty emails a day from folks asking questions about their recipes. While artisan and wood oven pizzerias have become a staple in places like Portland and San Francisco and the East Coast has a deep tradition of serious pizza, it is their impression that there are still many places where pizza as something that doesn't come out of a cardboard box is still catching on. Particularly in these tough economic times with more folks eating at home, it is their hope that through this book they can make good pizza both affordable and accessible to as many people as possible.