Business Idea: Feedback please :)
I was recently approached by a local pizzaria owner. We did a swap, bread for pizza. He was blown away by the sourdough and wanted to know if I would be interested in starting a bakery next to his pizzaria. I am in the preliminary stages of looking at the invesment, I have a couple of loafs that I can turn out consistently and quickly.
His pizza shop uses all local ingredients whenever possible, and always organic. My idea would be a soup/bakery, offering lunch, sandwiches, soup. The soups would be made with local, seasonal vegetables. The bread would be made with organic flour. In addition, I would like to offer a variety of 100% locally sourced high quality broths that customers could take home with them to put into their own recipes. Most people now a days just use "stock in a box" (if you know who that comes from, I abhore her along with her stupid E-V-O-O saying) which, when it comes down to it is junk food. All the of the stock bones would come from local free range grassfed, grain finished or pastured animals. Stock offerings would include
-White Fish broth
-Shell fish broth
Recipe idea's on how to use the stocks would also be made available. Also, material about the health benefits of good bone broth would be made available.
I have a handle on cost of goods on all of the above, so I know what each product should cost to make. I also know how much it costs per loaf of bread. But I digress, this isn't about the money side of things, it is more about the idea. I think that there is a serious lack of slow, quality food in my community. This surprises me, as it is filled with organic, supplement crazed yuppies with too much money in their pockets.
My question for you today:
Is the name "Breads and Brothal: Soups, Sourdough and Broth's" in bad taste? I think it is humourous, but I know that my humour can lean towards the base on the occasion. Do you think it would put people off, or would it be intriguing enough to draw people in?
Does it sound like a good idea? Locally sourced whole, real food, at a reasonable price. I should be able to do a soup and a serious sandwich/salad for $8-9, which seems like a good value to me.