I'm not old enough to remember this, but this TV commercial totally cracks me up.
I don't remember this either, though I'm old enough. But honestly!
LOLOL Obviously it never became popular. I'm old enough, too, but don't remember it either. :-)
So glad I'm not old enough to remember the commercial, either. But I did always wonder about Wonder Bread, whether it was produced from a batter. It was so soft and didn't seem to have any twist to the crumb that would indicate shaping a dough...
And I'm thankful that Mom preferred breads for us with more texture and grains to them. Gave me time to wonder about lots of other things. :)
I've never heard of the No-Dough method! Would like to try a slice to see what it's like.
I have made batter breads, but they never came out like Wonder bread, thank God!
and i was in the plant many tames watching the bread being machined.....eeeeerrrr....made and i can guarantee you that what you see is not the final dough plopped into the pans or any machine used in its manufacture, Yes, the liquid ingredients were mixed together before the flour was added but not by that whipping machine. It was a good commercial to throw off competitors I guess. Nothing is going nto rise in that thin soup :-)
I don't remember the commercial either.
I assumed that the thin batter would turn into Wonderbread with the help of some chemically-induced industrial magic. Ah, advertising. :)
Is this for real?
I wonder what the 12 ways to build strong bodies are?
The “whipping” of bread dough probably refers to the action of the dough developer section of a continuous mix dough system (possibly the “Do-Maker” system). Two counter-rotating impellers in the dough developer mechanically develop a roughly mixed dough into a fully developed dough, which is then extruded directly into the pans. The soft texture and tiny holes of the crumb structure are most likely an unintended consequence of continuous mixing, which was subsequently exploited by marketing departments.
According to wikipedia, the slogan "Helps build strong bodies 12 ways," refers to the number of added nutrients.
The Milwaukee Sentinel - Mar 7, 1957
"Wonder Bread Helps Build Strong Bodies 12 Ways"
2 Slices Each Meal And a Sandwich Daily Supply*
1. MUSCLEAs much Protein as a serving of roast sirloin of beef.
2. BONES & TEETHAs much Calcium for bones and teeth as in a helping of cottage cheese.
3. BODY CELLSAs much Phosphorus for cell metabolism as 1 egg.
4. BLOODAs much Iron for rich red blood as found in 3 Lamb chops.
5. APPETITEAs much Vitamin B1 to help maintain appetite as supplied by a serving of fried liver.
6. GROWTHAs much Vitamin B2 for growth processes as 3 slices of yellow American cheese.
7. BRAINAs much Niacin to help maintain mental health as 6 sardines.
8. ENERGYAs much Energy as supplied by the carbohydrates, fat and protein of 2 glasses of milk.
9. RED CELLSAs much Copper for hemoglobin generation as 1 banana.
10. VITAMIN B12As much Cobalt for B12 synthesis as 1 serving of green peas.
11. PROTEIN DIGESTIONAs much Manganese to aid enzyme activity for protein digestion as a liberal serving of lettuce.
12. TISSUE RESPIRATIONAs much Zinc for enzyme formation to aid tissue respiration a 2 1/2 tablespoonfuls of peanut butter.
*This amount consumed daily is not a substitute from a nutritional standpoint for the total nutritional values of the various foods listed.
Wow, it's funny that the 12 ways were spelled out in an ad. They were really trying to convince people that this bread is good for you.
I do not think we ever had something like this in German, well, I have never seen it but would be interesting to see how it actually felt and looked like.
An earlier Wonder Bread ad campaign listed only 8 ways in the late 1940's and early 1950's
"Wonder Bread Helps Build Strong Bodies 8 Ways" - 1952https://www.youtube.com/watch?v=GEfWShkO4Ac
The Milwaukee Journal - May 19, 1947http://news.google.com/newspapers?id=KisaAAAAIBAJ&sjid=fCMEAAAAIBAJ&pg=1360%2C1891919
Here are links to Wonder Bread newspaper ads from 1928 through 1943
The Milwaukee Journal - Mar 9, 1943http://news.google.com/newspapers?id=DAYaAAAAIBAJ&sjid=9iIEAAAAIBAJ&pg=3681%2C3260256
The Deseret News - Oct 22, 1942http://news.google.com/newspapers?id=MjhPAAAAIBAJ&sjid=w00DAAAAIBAJ&pg=6560%2C5326728
The Spokesman-Review - Jun 12, 1941http://news.google.com/newspapers?id=5ClWAAAAIBAJ&sjid=MeQDAAAAIBAJ&pg=1946%2C3934392
The Milwaukee Journal - Jun 2, 1936http://news.google.com/newspapers?id=KbJQAAAAIBAJ&sjid=_SEEAAAAIBAJ&pg=2103%2C2345219
The Milwaukee Journal - Jul 27, 1934 - Wonder Bread at the Chicago World's Fairhttp://news.google.com/newspapers?id=Cq9QAAAAIBAJ&sjid=6yEEAAAAIBAJ&pg=6037%2C1321796
Spokane Daily Chronicle - Nov 16, 1933http://news.google.com/newspapers?id=X2pWAAAAIBAJ&sjid=9fQDAAAAIBAJ&pg=2369%2C3853679
Spokane Daily Chronicle - May 27, 1932http://news.google.com/newspapers?id=2dBXAAAAIBAJ&sjid=2_QDAAAAIBAJ&pg=3461%2C5763007
Spokane Daily Chronicle - May 13, 1932http://news.google.com/newspapers?id=zdBXAAAAIBAJ&sjid=2_QDAAAAIBAJ&pg=3542%2C2741334
Spokane Daily Chronicle - May 19, 1931http://news.google.com/newspapers?id=MtBXAAAAIBAJ&sjid=1PQDAAAAIBAJ&pg=3780%2C3790187
The Milwaukee Journal - Oct 15, 1930http://news.google.com/newspapers?id=V5AWAAAAIBAJ&sjid=4yEEAAAAIBAJ&pg=5023%2C1460775
Spokane Daily Chronicle - May 23, 1930http://news.google.com/newspapers?id=pgdFAAAAIBAJ&sjid=xPQDAAAAIBAJ&pg=5937%2C7716000
The Spokesman-Review - Aug 9, 1929http://news.google.com/newspapers?id=Aa9hAAAAIBAJ&sjid=LuIDAAAAIBAJ&pg=4901%2C2165648
The Milwaukee Journal - May 10, 1929http://news.google.com/newspapers?id=2Z9QAAAAIBAJ&sjid=vyEEAAAAIBAJ&pg=3401%2C7038636
The Spokesman-Review - Apr 12, 1928http://news.google.com/newspapers?id=xQxWAAAAIBAJ&sjid=GuIDAAAAIBAJ&pg=4678%2C2278139