The Fresh Loaf

News & Information for Amateur Bakers and Artisan Bread Enthusiasts

Hmm, that smells good

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gary.turner's picture
gary.turner

Hmm, that smells good

Quote:
Ever wonder why supermarkets have bakeries close to the store entrance? Not only does the fragrance of just-baked bread signal freshness and comfort, but store managers know that when you smell bread you get hungry. Some supermarkets don’t even bother with actual bakeries. Rather, they pump the scent of (artificial) fresh-baked-bread through the ceiling vents.

I found the article interesting from a branding perspective, but the final paragraph was the killer app.

See http://www.farnamstreetblog.com/2010/06/whats-the-most-recognizable-scent-in-the-world/

cheers,

gary

Comments

R.Acosta's picture
R.Acosta

Though, I now feel like a lab rat...ha

Rachel

mrfrost's picture
mrfrost

Don't go to the store on an empty stomach!