I don't understand the marketing of Bosch
If Bosch is so slick and great, why do they only offer it in white in the US? I am getting major mixer envy over the ones I see overseas - red, black, shiny bowl - beautiful! So, WHY, when a mixer is something people tend to leave out on a counter, does Bosch only offer it in stark white to the US market? Probably the MOST snooty country for this stuff of them all. Maybe not, but I think so. Bosch offers more options in their major appliances, so what's the deal here?
I don't even keep my mixer out on display in the kitchen, I have a mudroom with counter and kitchen storage space and I still wouldn't like to have a big white appliance. I have 14 year old cuisinart mixer - it's now YELLOW. Though my 14 year old blender is still white - I guess that's it - white is so early 1990s!
They should do like Electrolux DLX does - offer it in white for cheaper, but then offer a jazzed up one for more (if necessary) too. How can it compete with KA and VIking and all the others, when it looks as unattractive as Hamilton Beach?
Maybe I should have been a marketing major in college instead of doing what I did... Geez....