The Fresh Loaf

News & Information for Amateur Bakers and Artisan Bread Enthusiasts


Elagins's picture -- Open for Business!!!

September 3, 2009 - 3:30pm -- Elagins

As you know, I've been thinking about starting up an e-biz directed at amateur bread bakers and have raised the issue here a few times.

At last, I'm very pleased to announce (with Floyd's consent) the opening of my new company, THE NEW YORK BAKERS, and our website,

The goal of THE NEW YORK BAKERS is to offer home bread bakers a source for all of the the ingredients, supplies and equipment that we typically can't find at retail, in sensible quantities and at reasonable prices.

cookingwithdenay's picture

Have you ever developed an original recipe? Most people think it is some long drawn out process, but remember you are not Pillsbury test kitchen with thousands of dollars and test kitchen cooks to address ever question or issue.

When you find a recipe that is good, reliable and consistent...that's a keeper. If it is not, you have a couple of choices. Rework the recipe, refine it so it works, put it in the "to-do" pile for a later date or toss it. What you do depends on how much time you want to devote to recipe and only you can answer that question.

As you test, and retest, you will find a pattern to the process and it will fall into an everyday groove. I would suggest that you schedule time each month to test or at least review the recipes you are working on. Remember it's not just about recipes, this is a listing of products you can enter into contest, feature in a magazine or newspaper, include in a future cookbook or sell in your home-based bakery. When your bakery is up and running and a local journalist ask...may we have a recipe to attach to your story? What will you say, no they are all secret...

Always have a dozen or so recipes that are uniquely yours that you don't mind sharing...just in case.

You may also want to place a recipe in your marketing materials...not that people will prepare them necessarily, but to show you are open to sharing your knowledge and skill. You are a great baker and this is not the time to be shy!

Now with that said, you don't have to give out your best recipes, just things you don't mind sharing. Give it some thought.

There is an old saying, there is nothing new under the sun, and it is so true. It is easy to add a new twist to something, but food companies spend millions to create new products, it's a real challenge; but every once and a while an independent culinary innovator comes up with a unique and inspiring food, spice or taste. Take a look at what is missing out there on the grocery shelves... get creative. I would love to see an alternative to buttercream frosting, but I have not yet figured out what it should be, something sweet, creamy and not made with all that fat.


Elagins's picture

Straw poll: Low-Cost Ingredients and Supplies

April 10, 2009 - 10:05am -- Elagins

I'm considering setting up a business that provides commericial and hard-to-find flours, e.g., first clear, white rye, high gluten, buckwheat, and other ingredients like malt, seeds and compressed yeast, in smaller quantities that make more sense for hobbyist bakers. In addition, I plan to include a line of low-cost, restaurant-quality equipment == and all at prices well below what King Arthur charges. 

Any interest?

Eli's picture

Ingredients Listed

October 1, 2008 - 1:14pm -- Eli

I have been reading the ingredients on breads from bakeries. You can order them like from Boudin in SF. The only list flour, water salt. Is it the starter that is responsible for keeping the freshness? Since there are no conditioners or additives to keep it fresh.

hmick's picture

Flour prices cramping your baking? Canada's national newspaper wants to chat

August 25, 2008 - 11:12am -- hmick

My name is Hayley Mick and I'm a writer with the Globe and Mail, Canada's national newspaper. I write for the Life section, mostly about health issues but also about people's extracurricular pursuits.

Right now I'm researching a story about how rising food prices are affecting amateur bakers (particularly Canadian bakers!). Have you been forced to bake less? Or maybe you're getting more creative with your recipes -- Or discovered new places to buy ingredients at a discount. 

zhi.ann's picture

would Artisan Bread in 5 Minutes work for me? if not, what would? *UPDATED with more ingredients*

March 13, 2008 - 2:05am -- zhi.ann

I'm new to baking-bread-from-scratch but trying to learn...

I just moved to a rural area in China where they don't sell bread. My husband misses it a lot, so I'm trying to learn to make it. However, what I'm reading on here sounds a bit intimidating. I've baked yeast breads in the states, but I had any ingredient I could want and just did step by step recipe instructions, without trouble. Here, I just have the basics.

dmsnyder's picture

European/King Arthur Flour equivalents

February 20, 2008 - 3:21pm -- dmsnyder

There has been a lot of discussion of flours available in the U.S., continental Europe, the U.K., Australia, etc. The German and French flour types are government regulated, in both cases according to ash content. In the U.S., we categorize flours by protein content, mostly. But one mill's "bread flour" often differs significantly from another's. So, communication about ingredients across continents has been largely a guessing game.



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