Yesterday, shopping at the local supermarket, I was seduced by "Since 1856 Eagle Mills® has provided artisan bakers with the highest quality flour of the day....blended with Ultragrian®, ... with the clean taste... of white flour." Nothing unpronounceable, nor frightening appeared in the ingredients, and $2.99 for a 5lb. bag wasn't a disincentive. I'd never heard nor read about Eagle Mills flour, and new on the shelves of an often visited market. I bought a bag.