Peter Reinhart: The art of baking bread

Okay, so I was sitting in a 2000 level class titled, "Society and Technology," and the instructor referenced a video of Peter Reinhart talking about bread, and then asked the question, "Is bread baking a technology?"  Well, the rest was a discussion, and a bit of other topics, but I thought y'all (..or you guys if your up North) would be interested in it, so without further delay, check out the following URL:

http://www.ted.com/index.php/talks/peter_reinhart_on_bread.html